Marketing: Art & Science

Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.

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Episodes

Tuesday Sep 03, 2024

What Stakeholders Want from B2B Marketing Leaders - EP10

Tuesday Sep 03, 2024

The latest episode of "Marketing: Art & Science" features the CMO of NetApp, Gabie Boko. In this great conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.

Tuesday Jul 30, 2024

Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences - Marketing: Art & Science - EP7

Tuesday Jul 30, 2024

CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on how using the emerging technology enabled the company to transform part of its website and drive an increase in conversions.