{"store":{"baseInfo":{"podcastTitle":"Marketing: Art & Science","slug":"marketingartandscience","podcastDescription":"Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies.\n\nJoin Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19072551/MAS_logo_1400_h4c9yx.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19072551/MAS_logo_1400_h4c9yx_1200x628.jpg?s=b08ea982d4fba07f2d9dc9c0639f857b&e=png","podcastUrl":"https://marketingartandscience.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/marketingartandscience/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-6ckys-1230627","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":12,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":"https://s3.amazonaws.com/user-css.podbean.com/19072551/double-tree/style.css","androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"greg@techstronggroup.com","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-6ckys-1230627-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fmarketingartandscience.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog19072551%26podcastIdTag%3D6ckys&dfl=https%3A%2F%2Fmarketingartandscience.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/0eb5dd3f-3e0f-4854-807c-487f83fe84af","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/212443480","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3597870","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Samsung","link":null,"image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Samsung.png","title":"Search the podcast title on Samsung Podcast app."},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-art-science-5827202","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/109435","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#FF5C01"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/3ne79vje2pr9rj3x/Marketing_Art_and_Science_vector_logo_120X120afef5c1f-6525-b46f-10b0-9a4fb8d62159.png"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FFFFFF"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/974u7quvafs39ajn/Mkt_Art_and_Science_Cover_s200a8390d-98b1-52f1-7996-d7c9f3d91bae.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/hyuunyhrh7k9mh3r/Mkt_Art_and_Science_Cover_1920-305e96a09-1346-8717-df45-e271582b4c8d.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FFFFFF"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/podcast-network/sixfivemedia","text":"Other SixFive Media Podcasts","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2024 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"SixFive Media","organizationPageLink":"https://www.podbean.com/podcast-network/sixfivemedia"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://marketingartandscience.podbean.com","apiCommonParams":{"t":"67291c31","clientSignature":"a01220a52746e71bf1daeab653586107","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb23611832","idTag":"prbzw","title":"The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/19072551/MAS_logo_1400_h4c9yx_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19072551/MAS_logo_1400_h4c9yx_1200x628.jpg?s=b08ea982d4fba07f2d9dc9c0639f857b&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19072551/MAS_logo_1400_h4c9yx.png","previewContent":null,"content":"

Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.

","publishTimestamp":1725375358,"duration":2153,"mediaUrl":"https://mcdn.podbean.com/mf/web/fjkp24vqqnpc8zzu/Marketing_Art_and_Science_Episode_5_SingleStoreackxf.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-prbzw-16849b8","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-prbzw-16849b8","transcriptUrl":null,"permalink":"/e/the-intersection-of-martech-and-plg-product-led-growth-marketing-art-and-science/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB16849B8PRBZW","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-prbzw-16849b8","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb23611832","idTag":"prbzw","title":"The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/19072551/MAS_logo_1400_h4c9yx_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19072551/MAS_logo_1400_h4c9yx_1200x628.jpg?s=b08ea982d4fba07f2d9dc9c0639f857b&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19072551/MAS_logo_1400_h4c9yx.png","previewContent":null,"content":"