Snowflake CMO Leans into Generative AI to Forecast Pipelines and Drive ROI - Marketing:Art and Science - EP14

In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30-year marketing expertise has led her to running marketing for one of the world's most valuable companies. Denise strongly advocates for an outside-looking-in perspective, ensuring that the voices of her company's customers are the top priority.
She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrates, and how her team enables an AI blackbelt team of SDRs.
She also shares a great "Fail to Fab" story that continues to teach many lessons.