Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences - Marketing: Art & Science - EP7

CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on how using the emerging technology enabled the company to transform part of its website and drive an increase in conversions.