Marketing: Art & Science
Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
Episodes
Friday Sep 27, 2024
The Impact of Generative AI at UiPath - Marketing Art and Science
Friday Sep 27, 2024
Friday Sep 27, 2024
Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.
Friday Sep 27, 2024
Friday Sep 27, 2024
OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.
Tuesday Sep 03, 2024
The Tech CEO's Perspectives on Marketing - Marketing Art and Science - EP8
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Lisa Martin, CMO Advisor at the Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at business like Dell.
Tuesday Sep 03, 2024
The Impact of Marketing AI Councils on Businesses - EP9
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.