Marketing: Art & Science

Snowflake CMO Leans into Generative AI to Forecast Pipelines and Drive ROI - Marketing:Art and Science - EP14

In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30-year marketing expertise has led her to running marketing for one of the world's most valuable companies. Denise strongly advocates for an outside-looking-in perspective, ensuring that the voices of her company's customers are the top priority.She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrates, and how her team enables an AI blackbelt team of SDRs.She also shares a great "Fail to Fab" story that continues to teach many lessons.

How Pure Storage Leverages Data and AI to Transform the Customer Experience - Marketing: Art & Science - EP13

Please welcome Pure Storage CMO Lynn Lucas to this week's episode of Marketing: Art & Science. Lynn talks with CMO Advisor Lisa Martin about navigating to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing.ep13

The Impact of Generative AI at UiPath - Marketing Art and Science

Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.

How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Marketing Art and Science - EP11

OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1

Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).

How Modern Marketing is Enabling Delta Air lines to Revolutionize Travel - Marketing: Art & Science - EP 2

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.

CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship - Marketing Art And Science - EP3

Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI. 

Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style - Marketing Art and Science - EP4

Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.

The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5

 Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.

Unlocking the Power of AI in Marketing at Boomi - Marketing Art and Science - EP6

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.